Senior Creative Consultant, Brand Advisor, and Creative Director with over 20 years of experience based in East London. Over the last two decades, I have guided visual strategy for a wide range of clients, from large household organisations and local public bodies to national charities and early-stage businesses.

Good design is practical, not decorative. Before working on the visuals, I take time to understand the business, the competitors, and the audience to make sure the work solves an actual problem. Every choice has a purpose, stripped of anything unnecessary, ensuring the final output actually works for the company and reaches the people it needs to.

If you are starting a project, new business or need to talk to someone for honest advice, then give me a shout!